The Team

Daryl Hively Founder CEO Digital Media Lab Hartland Wisconsin

Daryl Hively, Founder/CEO

With over 30 years in Media, including 20 in Digital, Hively has held senior roles at Knight Ridder, EW Scripps, Advance Internet and Journal Communications. He launched his first digital agency in 2010 for Journal, founded Guarantee Digital in 2011 and since then has grown from one partner to over 150, in markets of all sizes nationwide.

Peggy Olson Digital Media Lab Director Digital Media Lab Hartland Wisconsin

Peggy Olson, Digital Media Lab Director

Peggy Olson has over 18 years of Digital Marketing experience and has a passion for helping businesses excel online. Peggy loves working with local businesses on all levels to help them meet their digital goals. She currently leads all Digital Workshops for the Digital Media Lab and works with businesses on strategy, digital how-to’s and digital coaching.
Jerry Johnson Digital Media Advisor Digital Media Lab Hartland Wisconsin

Jerry Johnson, Digital Media Advisor

Jerry advises our clients on digital marketing education and strategy. He graduated from UW-Stevens Point with a BA in Communication, and later received an MA in Journalism/Digital Media from DePaul University. Jerry worked in real estate, higher education, advertising and marketing prior to joining the team in 2016.
Erika Schwane Director of Creative Services Digital Media Lab Hartland Wisconsin

Erika Schwane, Director of Creative Services

Erika draws on over 10 years of experience in product marketing to lead the web, content, and online visibility teams of Guarantee Digital. Her passion is developing creative, lead-generating agency products that help grow local business across the US.
Claire Lauer Senior Content Marketing Manager Digital Media Lab Hartland Wisconsin

Claire Lauer, Senior Content Marketing Manager

Claire manages the social and blog team for Guarantee Digital & Digital Media Lab. She graduated from St. Norbert College with a B.A in English with emphasis in creative writing in 2013. Claire has been in the digital marketing world since graduation and enjoys using the art of words to help clients build and execute strategy content marketing strategies.
Avery Yaktus Social Media Specialist Digital Media Lab Hartland Wisconsin

Avery Yaktus, Social Media Specialist

Avery manages the social media ads for Guarantee Digital and Digital Media Lab. She graduated from UW-Milwaukee with a B.A. in Marketing and Finance. Avery has 5 years of digital marketing experience and loves working with local businesses to help build their presence online and gain new customers through social.
Dean Beck Finance HR Director Digital Media Lab Hartland Wisconsin

Dean Beck, Finance/HR Director

Dean began his career in accounting with Arthur Andersen as an intern while studying at the University of Wisconsin Milwaukee. He graduated with a BS-Accounting degree, obtained his CPA license and then worked several years as an auditor with AA. Dean began his private accounting career as a Chief Financial Officer of a small company and has worked for progressively larger companies throughout his career before joining Guarantee Digital team in July 2015 as the Director of Finance and Human Resources.