Digital News

We must find time to stop and thank the people who make a difference in our lives.”— John F. KennedyAs businesses continue to limit operations while still trying to serve the public, now more than ever we have to do our part to support our local businesses and community. Furthermore, if you’re a ...

Early March, it was all about ‘pivoting’ when it came to the changes businesses were faced with during the start of the Coronavirus (COVID-19) pandemic. Businesses were forced to think outside the box in almost every respect of their business. Likewise, every business faired differently throughout ...

The Coronavirus, as much as we’d like to think it’s an April Fool’s joke it’s definitely not. There’s no denying we are in the midst of uncertainty, add a heavy dose of fear due to the coronavirus and it can be a bad cocktail to digest. With schools, bars, retail stores, and corporations large and ...

In the past when life seemed overwhelming, we might have uttered the words “ I wish I could just live off the grid away from people.” Now, when faced with unprecedented times where mandates demand we stay at least 6-feet apart and the term social distancing becomes the new normal, it begs the ...

“Every storm runs out of rain, just like every dark night turns into day.” ~ Gary AllanJust a couple weeks ago, life seemed normal, our only worry at The Digital Media Lab was what to order with our coworkers during lunch and what slides we were going to present for our Chamber and Workshop events. ...

By now we can all agree that digital marketing is not going anywhere, in fact it’s only going to evolve, and in order to stay ahead you need to ensure your content is not only fresh but consistent. Content doesn’t create itself, it takes time, thought, strategy, and organization. Studies show that ...

Daryl Hively, Founder and Owner of Digital Media Lab sits down with Executive Director, Jonathan Kowalski to talk about Digital Marketing, Social Media, Google Business Listings, and SEO. Listen here!

It seems like as soon as the last crumb of pie is eaten off Thanksgiving plates everywhere, people switch gears to the holiday season. In fact, retailers have caught onto the early bird shoppers (see what we did there?) after Thanksgiving dinner and are opening their doors earlier than the ...

Did you know you have almost a 50-percent higher chance of being ranked highly on search engines if you feature a blog as part of your marketing initiatives? If you are not using blogging as part of your content marketing strategy, you are missing out. The truth is, blogging is a game-changer when ...

There is little people love more than the chance to win something. The great thing about social media is you can run contests directly from your business’s Facebook page and can sit back and watch your followers grow. Before you get started it’s important to figure out your goals and ambitions, ...

Facebook lately has received a bad rap when it comes to social media platforms, but the truth is Consumers love FB more than ever, as they now have over 2.3 Billion monthly users around the Globe, up 9% over the prior year.  If you are not using Facebook to promote your business you’re missing a ...

How Strong is Your Digital Heartbeat? How to Become a Digital Marketing Machine in 2019“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” ~ Melody BeattieWe’ve probably all been infiltrated with the phrase New Year, New ...

By now you probably know about the impact of social media and what it can do for your business. It’s an extremely powerful tool and one that isn’t going away anytime soon, in fact, social media tools are only trending upwards in capability such as “Facebook Live” and chatbots which respond to your ...

By now I’m sure you’ve accepted the fact that digital marketing is not going anywhere, in fact, this type of marketing is expanding and is a way for businesses to further engage with their client base. In early 2016, Facebook launched their Facebook Live live-streaming option, CEO Mark Zuckerberg ...

Do you use LinkedIn for personal or business use? You may have noticed some of the major changes in the last few months. Many users on LinkedIn are still adjusting to all the new changes, so if you’re new to the platform this is the perfect time to jump in!It’s important to work on your personal ...

“Your website is the face of your business!” Have you heard us mention that at past Digital Media Lab events? It’s very important that you think of your website this way. Put your website in the perspective of your overall marketing plan for your business or organization. Does your website do its ...

Your business or organization needs an effective social media strategy to find success on social. Social media is where you can find new customers and engage with your current ones. Learn how to turn your current audience into fans!In just four easy steps you can create an effective social media ...

Why do you need to be on social media?Social media is so much more than a “like” or a “follow”. It’s giving your customers the opportunity to share and interact with your company on a daily basis. It puts you on a personal level with the people you want to reach the most.What are your goals with ...