It seems like as soon as the last crumb of pie is eaten off Thanksgiving plates everywhere, people switch gears to the holiday season. In fact, retailers have caught onto the early bird shoppers (see what we did there?) after Thanksgiving dinner and are opening their doors earlier than the traditional black Friday morning. If you don’t have a stronghold of your year-end marketing campaign you could easily be left in the dust. Between Black Friday, Cyber Monday and all the days leading up to the holiday Americans spend the most money during any other time of the year. 

On average, shoppers expect to spend $1,007.24 each. Of that, they'll spend $637.67 on gifts. Another $215.04 will go for food, decorations, flowers, and greeting cards. They'll also spend $154.53 to take advantage of the seasonal deals and promotions. So how can you get an edge with your holiday marketing strategies? Here are some tips. 

Hire the DML to help! 

It’s no surprise that Americans are busier than ever and the chaos only increases during the holidays. If you’re a business owner you know it’s more than a full-time job. Outsourcing your marketing initiatives to a staff of qualified and highly experienced experts is a solid and smart investment. Not only will hiring an agency free up time to focus on your bottom line, but it also allows you to engage and support your consumer base, manage employees, and the daily needs of your business. Here are some other benefits to consider.

  • Tailored marketing strategy to achieve specific goals

  • Meet the growing demands of your consumers by hiring digital marketing experts who keep up with market trends and industry standards

  • Establish your story, voice, and online presence with digital brand management

  • Give your customers value with engaging social media posts and updates

  • Target a specific audience 

  • Reputation management

  • Measurable return on your investment

These are just a few of the myriad of benefits you’ll discover when you hire experts.

Consider special offers 

It’s no surprise people seek deals and promotions this time of year. Tap into that potential by offering contests through social media, giveaways, partnership deals with other companies to cross-promote, discounts, and deals. More than 63% of Facebook users say they are likely to share a link to a holiday contest or giveaway

Here are a few social media contest ideas you can get started with today! 

  • Photo contest (ugly sweater, family photo, fireplace mantle, pets, etc. )

  • Favorite holiday recipe contest

  • Dear Santa letter (fans write a sentence about why they should win your prize)

  • A product-a-day giveaway

  • Combination giveaway, share digital coupon codes, products and more throughout the season. 

  • Charitable donations (pick a day where a portion of your proceeds goes toward charity)

Don’t be a grinch

While it’s true the holidays are special and the best time of year for many, it can also come with added stress and pressure. Try to offer your customers the best experience possible by offering content that benefits and adds to your customer’s experience. If you force your products or services to your fans it can leave a bad taste in their mouth. Instead, consider a mix of promotional ads and helpful and even fun content such as tips about giving to charities, recipes, and more. Take it a step further and show gratitude to loyal customers with a ‘shout out’ on social media posts, or even a hand-written card. 

With some skillful planning, your team can create a unique and festive marketing campaign that will win over your fan base and keep them throughout the year. If you find you just don’t have the time, consider hiring the experts at Digital Media Lab. In today’s day and age, it can be difficult to keep up with the rapidly changing world of digital marketing. You know you need to determine a strategy that incorporates the latest trends, tactics, and tools, but you may be unsure of how or where to begin. Call 414-234-8529 or visit online for more information.