12 New Chapters, 365 New Chances
Merriam Webster defines the word goal as: the end toward which effort is directed. Goals can define and improve your life and if last year taught us anything it’s that life can change in an instant. With all the changes, priorities can become clearer for many and the health of your business is probably at the forefront. Forbes predicts in 2021, marketers will experience budget cuts and even smaller teams. But, by doing this, companies are setting themselves up for failure. During an economic downturn, companies that pull back and starve marketing efforts, do not perform well. And, when our consumerism-driven environment reengages, those brands will be further behind than they were when they made those budget-conscious decisions.
So how do you stay on top when it comes to your marketing efforts? Investing in your brand identity and tailoring your messages to create a unique experience for your followers is just one way. Here are some trends to watch for in 2021, according to Social Media Examiner.
#1: SEO Drives Organic Instagram Visibility
To further help Instagram categorize your account, you want to consistently post content that’s relevant to your niche.
#2: Reels Ignite Organic Instagram Exposure
The time to embrace short-form video marketing is now. Instagram Reels can be 15 or 30 seconds long and I like to think of them as stories on steroids. Reels don’t have to be intimidating. They can be as easy as talking to your camera, just like stories. What makes reels so engaging is the fact that you can add music and text to keep things interesting.
#3: Brick & Mortar Stores Embrace the Shift to Online Shopping on Instagram
As we become accustomed to the “new normal,” businesses need to pivot to ensure sales keep coming in and numbers exceed previous years. Any traditional operation that can be turned into an online process will do so, and all in-person contact will be limited.
#4: Brands Must Humanize
Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2021. People connect with people. This means the brand should be personified in a way that reveals who they stand for and what they stand for.
#5: Facebook Advertising Success Is Tied to the Customer Lifecycle
As the online marketplace continues to become more saturated and Facebook advertising costs continue to rise, returning to the foundational aspects of running ad campaigns on Facebook and Instagram will be critical to success.
As we turn the page on another year it’s more important than ever to focus on marketing incentives to keep our business as healthy and strong as possible. Your time is important, so let the experts at the Digital Media Lab help! Our team of designers, marketers, SEO experts, and content creators are ready to help you connect with your best prospects online, increasing inbound leads, customer count, and revenue!