Every business has an amazing story to tell. Your digital marketing can share your story and what you have to offer with the world in targeted ways.
But how do you get your story across in a compelling way that also reaches your target audience in today's digital world?
Social media is a powerful tool to tell your story as a business owner. You can educate and entertain your current and potential clients with a consistent posting schedule.
As of 2021, 79% of consumers have a social media profile. There are several social media platforms to consider for your business, and the best choice for you will depend on your target consumer. Start your social strategy on one to three platforms that will compliment your content.
If Facebook is one of your social platforms, it is essential to note that organic reach will not get you very far when reaching your prospects. However, with minimal expense, you can invest in your marketing on Facebook to reach a more extensive base of potential customers.
Tell your story through webinars and podcasting. There are over 2 million active podcasts, and three out of every four listeners in the United States say they tune into podcasts to learn new things. This audio option allows you to share authentically with your audience and establish yourself as the expert in your field. In addition, podcasting will help you build brand awareness and increase conversions to your website.
Video allows you to leverage the power of sight, sound, and emotion to tell your story. Start showcasing your business by creating the following videos:
Company Introduction Video
Product Video (Explain how your product solves a problem)
Customer Testimonial Video
Social Media Videos (30 seconds in length)
Educate your prospects (and Google!) on what your business is all about. Blogging will help boost SEO (search engine optimization) by positioning your website as a relevant answer to potential customers' questions.
Nurture your current customers and prospects through email to stay connected with them and drive repeat business.
Do you want to learn more about using digital storytelling when marketing your business? Digital Media Lab offers a free, five-part webinar series that breaks this all down and gives you actionable tips to implement in your business today. Session three focuses on digital storytelling.
Too busy to implement all of these strategies? Digital Media Lab can help you to tell your story. No job is too big or small for us, from small local businesses to national companies. Our team can optimize your website, help you tell your story through podcasts, social media, video, or blogs, create retargeting strategies for you, and much, much more!
Are you wondering how your business stacks up in the digital world or where to start growing digitally? Take advantage of our exclusive offer to run a digital audit on your business and your three biggest competitors. To discuss a customized, affordable package to meet your unique digital needs, call us at 414-234-8529 today!