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  • Digital Media Lab

Dominating the Digital Landscape

As a savvy business owner, you are aware of the power of digital marketing, but the landscape can be incredibly overwhelming. You might find yourself asking where to start and what is important for your business. Undoubtedly, with all the things you juggle as a business owner, you are also certainly wondering how to manage this additional marketing option for your business.

The team at Digital Media Lab is here to make it easy for you. We have created a free five-part, on-demand digital media marketing webinar series to help. We cut to the chase and compiled the most recent research on digital best practices for 2022. We designed the sessions to provide actionable tips & ideas you can quickly implement in your business today to improve your online presence and grow your business.

Episode 1: Learn How Consumers Shop in 2022

The first session in the webinar series gives you a quick recap of the most recent shopping trends consumers are taking. You will learn how to make it easy for your customers to do business with you both through the digital landscape as well as in person. We share the value of reviews and teach you how to encourage your customers to advocate for you. This episode will set you up for success as you establish your digital plan for 2022.

Episode 2: Give Yourself a Leg Up in the Digital World

Session two of our webinar series shares facts and figures that will be instrumental in moving your digital plan forward. We share the latest research on what consumers are looking for when they search and how to make sure your Google Business Profile is found in the sweet spot for searches. In addition, this session will help you prioritize your digital marketing focus.

Episode 3: Tell Your Story

Everyone likes to talk about themselves, and your business should be no different! Session three of the webinar series teaches you where to find your audience and get your message across in a way that resonates with them. Learn a simple formula to improve visibility on social media and how video and podcasting are powerful ways to reach your audience. Walk away from this session with some specific tools that you want to implement as you tell your business’ story.

Episode 4: Reach Your Customer at the Perfect Time (or Place!)

Finally, episode four shares a variety of strategies that you can use to catch your customer right at the moment they are ready to buy. We chat about keeping your business top of mind with those who have already shown interest in your business. This episode is full of ideas for targeting your customers through ads, geofencing, email, social media, live chat, and more.

Bonus Episode: Expand Your Marketing Budget

This all sounds fantastic, right? We know what we are thinking! Of course, you would love to put some of these strategies into place, but at what expense? Did you know that there are several ways that you can uncover FREE money that will “fully fund” up to a year of marketing expenses? We added a bonus webinar to fill you in on how to take advantage of it!

The team at Digital Media Lab is passionate about helping businesses grow through their digital presence. No job is too big or small for us, from small local businesses to national companies. We can optimize your website, help you tell your story through podcasts, social media, video, or blogs, create retargeting strategies for you, and much, much more.

Wondering how your business stacks up in the digital world or where to start growing digitally? Take advantage of our exclusive offer to run a digital audit on your business as well as your three biggest competitors. To discuss a customized, affordable package to meet your unique digital needs, call us at 414-234-8529 today!


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