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  • Digital Media Lab

Establishing a Strong Digital Foundation

It's no secret that reaching customers through digital platforms is essential to the growth of your business in this day and age. Yet surprisingly, many business owners are not taking advantage of the power of a robust digital footprint. Reach your customers when they are looking for you through our three simple suggestions.

Fully Optimized Google Business Profile

Start by making sure your Google Business Profile falls in the "sweet spot" in search. 50% of google searches result in zero clicks which means consumers are getting exactly what they need from Google, often your Google Business profile alone. Ensure your Google profile is complete by including services, photos, and other information that drives consumers to use your business. Business owners can even set up their Google Business Profile to manage inbound orders, reservations, and leads!

Strong Reputation Management

Did you know that you can easily engage with potential customers through your Google Business Profile? Only 48% of consumers will consider using a business with fewer than four stars, illustrating the importance of those customer reviews. Make sure your company's reviews are recent and relevant by responding to your clients' reviews and asking new customers to leave you a 5-star review based on their experience. Asking for reviews pays off; 72% of customers asked to write a review went on to do so!

Fully Optimized Website

You can think of your website as your hardest-working employee. Here are six factors you can control to ensure your website is fully optimized:

  • Ensure your website has high visibility and is search engine optimized.

  • Create a method to generate leads through your website.

  • Build a website that is Americans with Disabilities Act (ADA) friendly and accessible for all.

  • Make sure your website is mobile-friendly, too!

  • Maximize the new path to purchase trends by establishing online purchasing options.

  • Consider using chatbots to connect with consumers looking for you after hours.

  • Set up Google Analytics.

Do you want to learn more about establishing a strong digital foundation for your business? Digital Media Lab offers a free, five-part webinar series that breaks this all down and gives you actionable tips to implement in your business today. Session two focuses on establishing a strong digital foundation.

Too busy to implement all of these strategies? Digital Media Lab can help you grow your business through a robust digital foundation. No job is too big or small for us, from small local businesses to national companies. Our team can optimize your website, help you tell your story through podcasts, social media, video, or blogs, create retargeting strategies for you, and much, much more!

Are you wondering how your business stacks up in the digital world or where to start growing digitally? Take advantage of our exclusive offer to run a digital audit on your business and your three biggest competitors. To discuss a customized, affordable package to meet your unique digital needs, call us at 414-234-8529 today!



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